Those who were around for the start of the Tomb Raider series no doubt remember the various commercials and print ads that popped up, and many of them had a sexual slant. You didn’t have to look far to find Lara in provocative poses or wearing barely-there outfits. Marketing in the late 90s definitely pushed the envelope when it came to sexualized content, and Lara was right there with it.
In a chat with The Guardian, Tomb Raider level designer Heather Stevens spoke out about the approach used to marketing Tomb Raider games back in the day. According to Stevens, publisher Eidos may have taken things a bit too far with their oversexualization of Lara.
